Frederick Webb - Sponsorships
A partnership with your brand will directly enhance my development as an athlete and elevate the service I provide to my coaching clients in several concrete ways:
Improved training quality and race performance through better kit, tech and product support
Access to higher-grade equipment (race wheels, wetsuits, power meters, shoes) reduces variability and allows training to translate more reliably to race-day performance.
Reliable, up-to-date tech (wearables, bike computers, sensors) gives more accurate training data so I can prescribe and monitor workloads precisely, avoid under- or over-training, and optimise tapering and pacing strategies.
Sponsorship or product support reduces financial barriers to testing and racing with race-specific kit, meaning I can race more confidently and develop real-world experience to share with clients.
Faster implementation of cutting-edge methods via your expertise and resources
Direct access to your product R&D, technical support and athlete education materials lets me understand not just what to use, but how and why it works. That deep knowledge translates to better coaching decisions.
Collaborative testing opportunities let me validate new devices, nutrition products and training tools in controlled settings, so I can assess benefits, limitations and best-use scenarios before recommending them to clients.
Co-development of small pilot projects (e.g., testing a training device or protocol) speeds adoption of innovations that demonstrably improve performance.
Higher-quality, personalised coaching informed by hands-on product testing
When I integrate gear and tech that I’ve personally trialled, recommendations are specific, practical and evidence-based rather than generic. Clients receive detailed setup advice, troubleshooting tips and usage plans tailored to their goals and lifestyles.
Personal trialling reveals real-world constraints (fit, usability, battery life, comfort) so I can match products to individual athletes rather than offering one-size-fits-all solutions.
Measurable client benefits: results, retention and satisfaction
Athletes gain from exclusive access to trial kit, sample product runs and introductory offers — speeding their access to gear that can improve training consistency and race outcomes.
Evidence-based recommendations reduce wasted spend and frustration, increasing confidence in coaching advice and raising perceived value.
Better outcomes and a superior service experience increase athlete retention, referrals and positive word-of-mouth.
Marketing and community advantages for both parties
Co-branded content (case studies, test reports, race debriefs) provides authentic marketing materials showing real athlete improvements, strengthening both your brand and my coaching credibility.
Shared activations (events, workshops, webinars) build community engagement, driving conversions for your products and bringing new clients into my coaching funnel.
Practical examples of what this looks like in practice
Race simulation weeks using sponsored power meters and aero kit to refine pacing plans and validate predicted race-day performance.
Controlled A/B tests of nutrition products across a training block, with physiological and subjective measures to determine which products suit different athlete profiles.
Early access to firmware or software updates that improve device accuracy, enabling more reliable long-term training prescriptions.
If you partner with me, you’re not only supporting an athlete — you’re investing in an evidence-led coaching pipeline that amplifies product benefits across a motivated client base. Your products get real-world validation and exposure; my athletes get optimised, personalised guidance using gear that’s proven to work.
Like what you see? Want to become a partner along with these brands? Contact me.
