We work clearly, act honestly, and stay curious.
We communicate transparently, make straightforward plans, and keep your goals front and centre. We tell you what’s working and what isn’t, and we adapt with curiosity — always learning, experimenting, and refining your plan so you keep improving.
Driven by passion
We don’t follow trends—we build lasting progress. Using creativity, strategy, and heart, we help goals become real. Each athlete is a chance to learn, grow, and make an impact. We treat clients as partners and our work as a craft.
Why Frederick webb?
Choose us because we combine proven expertise with a genuine commitment to delivering consistently excellent results.
What you get
Expert, personalised coaching: Training plans tailored to your goals, life, and experience level — from first-time sprint triathletes to experienced Ironman competitors.
Clear communication: Unlimited contact via WhatsApp, phone or voice notes so you stay informed, involved and supported at every stage.
Reliability and measurable results: A track record of satisfied athletes and clear performance improvements — we set realistic targets and track progress to ensure you meet or exceed them.
Attention to detail and work ethic: Meticulous planning and consistent follow-through mean workouts get done and goals are achieved.
Creative problem-solving and adaptability: When life or training throws up unexpected challenges, we adjust plans without compromising quality or progress.
Athlete-centred approach: We prioritise understanding your motivations and constraints so every session delivers real value and fits your life.
Our philosophy Success isn’t just crossing the finish line — it’s enjoying every run, ride and swim on the way there. Frederick’s coaching emphasises confidence, balance and purpose: training that improves performance while fitting your schedule and wellbeing.
How we make it easier We deliver an effective, evidence-informed and honest service — no gimmicks, no fluff, just straightforward guidance and real support. There will be hurdles, but we treat them as a team: together we adapt, problem-solve, and keep moving toward your goals.
Why is a coach important?
A coach matters because they speed up improvement and make progress more reliable. Here’s how:
Expert guidance: Coaches bring knowledge and experience so you train smarter, avoid common mistakes, and use effective methods.
Objective feedback: They see things you can’t, point out weaknesses, and give honest, practical corrections.
Structured accountability: Regular check-ins and plans keep you consistent and on track.
Realistic goal-setting: Coaches help you set achievable milestones and break big goals into clear steps.
Personalised plans: By tailoring training to your strengths and weaknesses, coaches close the gap between potential and performance.
Mental support: They challenge limiting beliefs, build resilience, and teach how to handle setbacks.
Sustainable progress: A coach creates a disciplined environment that helps you improve steadily over time, whether in sport, work, or personal development.
In short: a coach turns intent into results by guiding, correcting, motivating, and personalising your path to improvement..
Can we get you there?
As your coach, we can help you achieve anything you want by creating a clear, personalised plan that aligns with your values and strengths, holding you accountable with regular check-ins and measurable milestones, and equipping you with practical tools and strategies to overcome obstacles and sustain progress. We will listen deeply to understand your motivations and fears, ask probing questions that expose limiting beliefs, and challenge you compassionately to stretch beyond your comfort zone while celebrating incremental wins. Through tailored skill-building—such as time management, decision-making, resilience and effective communication—We will foster the habits and mindset shifts necessary for lasting change. Together we will track outcomes, adapt the approach based on evidence and reflection, and maintain momentum until your goals are realised.
We worked with athletes at all levels from podiuming at age group world championships to qualifying for 70.3/ironman world championships. I’ve also helped someone complete their first triathlon season despite being unable to swim or cycle, covering sprints Olympic distances and a 70.3.
No goal is too big or too small.
Other places to find me
We build on simple ideas, forge strong relationships, and create results that last. What began as a passion project has grown into a purpose-driven movement. We're proud of our journey — and fired up for the bigger impact we're just getting started on.
Summary: A purpose-driven coaching service that transforms a passion project into lasting results by focusing on simple, effective plans, strong coach–athlete relationships, and clear communication. Proud of past progress and energized to scale impact.